The just-concluded 12th Party Congress of Shantou drew a grand blueprint for Shantou's development in the next five years, pointed out the direction for Shantou to take the road of "establishing a city by industry and strengthening the city by industry", and pointed out the direction for Shantou to catch up in the construction of special economic zones in the new era, and provided a task book and a roadmap. "The start is a sprint, and the start is the final!" From now on, Shantou Daily will launch the column "The Voice of the Party Congress at the Grassroots", focusing on the vivid practice of all levels and departments in the city to quickly unify their thinking, build consensus, and promote the implementation of the goals and tasks specified by the Party Congress. Stay tuned!

"China's toy capital" Chenghai

Chenghai is the "toy capital of China" and the "vanguard" of agriculture in eastern Guangdong. Chenghai District said that it is necessary to quickly implement the deployment of the 12th Party Congress of the city, accelerate the development of the toy creative industry, help build the industrial development pattern of "three new, two special and one large", accelerate the development of modern agriculture, help rural revitalization, and create a new industrialization demonstration area.

The Municipal Party Congress proposed to build an industrial development pattern of "three new, two special and one large", which ushered in new opportunities for the development of Chenghai's toy creative industry. Recently, Zeng Fanpeng, the party representative, has gone deep into the toy company for many times to publicize the spirit of the party congress and understand the latest developments in the industry.

Zeng Fanpeng, a member of the party group of Chenghai District Government and director of the Laiwu Management Committee, said: "Now the development of Chenghai toys is facing a problem is the transformation of the industry, as well as vigorously promoting toys plus IP, toys plus cultural creativity, toys plus creativity, the transformation and upgrading of the entire industry to take a new road. ”

The report of the Municipal Party Congress proposed that it is necessary to unswervingly take the road of "establishing the city by industry and strengthening the city by industry", strive to build a more competitive modern industrial system, promote the integration of craft toys and digital creativity, cultivate IP with independent intellectual property rights, and original brands with Chaoshan cultural elements, and create a toy creative industry cluster of more than 50 billion yuan.

Chaoshan Dragon Dance, China Aerospace, Domestic Film ...... In the building block toy section of Senbao Culture Company, these themed products continue to sell well. In 2020, Senbao's annual output value will reach 800 million yuan, and about half of its products belong to IP building block products.

Lin Zezhe, general manager of Guangdong Senbao Culture Industry Co., Ltd., said: "In fact, IP empowerment is really very conducive to the development of enterprises, we will still dig deep into our current big tide of IP, in 2022 we will be more invested in the upgrading of the entire production capacity, including some updates and iterations of equipment, according to our current plan, it should be more than 30% higher than in 2024." ”

There are 46,400 toy industry market entities in Chenghai District, including 10,900 enterprises, about 130,000 employees, and 186 toy enterprises above designated size. How to promote the expansion of space, carry out technological innovation, and promote the creation of a toy creative industry cluster of more than 50 billion yuan has become the focus of the joint thinking of the government and enterprises.

Zeng Fanpeng, a member of the party group of the Chenghai District Government and director of the Laiwu Management Committee, said: "Now we are also planning to transform some old industrial communities into new toy industry clusters. In July this year, the district also introduced the UBTECH Gaudel Ecological Center project, which mainly serves the development of intelligent robots and artificial intelligence application software. ”

Li Kai, director and assistant to the chairman of Shifeng Culture Development Co., Ltd., said: "IP is also our direction, and independent research and development is also our direction. The spirit conveyed by the party congress this time, the empowerment and development of toys can promote the development of our enterprise. ”